Kyler Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and...

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Kyler Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Kyler Builders' costs per developed sublot are as follows:
(Click the icon to view the costs.)
Kyler Builders would like to earn a profit of 14% of the variable cost of each home sold. Similar homes offered by competing builders sell for $208,000 each. Assume the company has no fixed costs.
Read the requirements.
Requirement 3. Bathrooms and kitchens are typically the most important selling features of a home. Kyler Builders could differentiate the homes by upgrading the bathrooms and kitchens. The upgrades would cost $18,000 per home but would enable Kyler Builders to increase the sales prices by $31,500 per home. (Kitchen and bathroom upgrades typically add about 175% of their cost to the value of any home.) If Kyler Builders makes the upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner?
Calculate the new cost-plus price per home.
Current variable cost per home
Plus: Variable cost of kitchen and bathroom upgrade per home
Total variable cost per home
Plus: Desired profit per home
Cost-plus price per home
Get more help -
Data table
\table[[Land,$51,000
image

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