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Kraft chose to \"export\" the Oreo brand direct to China. Evaluate the advantages and disadvantages of...

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Operations Management

Kraft chose to \"export\" the Oreo brand direct to China. Evaluatethe advantages and disadvantages of this approach (export approach)compared to setting up a joint venture.

Need exactly 400 word. No more, no less. Give me the referenceswith correct APA format.

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3.8 Ratings (630 Votes)
The advantages of the approach of choosing to export the Oreo brand direct to China are cost savings as the product could be tested in Chinese market without investing in infrastructure and facilities The resources could be    See Answer
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