Kokomochi is considering the launch of an advertising campaign for its latest dessert product the...
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Kokomochi is considering the launch of an advertising campaign for its latest dessert product the Mini Mochi Munch. Kokomochi plans to spend S6 1 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by 510.4 million this year and \$B 4 million next year In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochis other products As a result sales of other products are expectod to rise by $1.8 million each year Kokomochis gross profit margin for the Mini Mochi Munch is 36%, and its gross proft marpin averages 24% for all other products The conpany's marginal corporate tax rate is 21% both this year and next year. What are the incremental earnings associated with the advertising campalgn? Complete the table below (Round to the nearest dollar.)
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