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Kohl’s wishes to investigate the relationship between level of advertising, coupon value and sales. Kohl’s advertises...

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Basic Math

Kohl’s wishes to investigate the relationship between level ofadvertising, coupon value and sales. Kohl’s advertises severaltimes a month and includes a coupon (in dollars) with eachadvertisement. The value of the coupon remains the same in a monthbut varies from month to month. Kohl’s expects that the numberadvertisements and coupon value have a positive impact on sales. Inaddition, Kohl’s expects that the impact of advertisementsincreases as the coupon value increases. Kohl’s collects the sales(in thousands of dollars), number of ads and coupon value for thelast one year. The data is in Kohls.sav. Express the model that thecompany must use, state the null and alternate hypothesis, estimatethe model and provide interpretation. When the manufactureradvertises 5 times in a month and includes a $3 coupon, what is theexpected sales? Please show me you SPSS Data.

Sales   Ads   CouponValue
110.54   3   4
209.83   13   2
256.74   13   3
157.86   13   1
174.32   8   3
208.69   13   4
178.57   15   1
89.34   3   3
71.58   3   2
295.77   15   3
100.65   8   1
239.03   15   2

Answer & Explanation Solved by verified expert
3.7 Ratings (385 Votes)
The hypothesis isH0 The model is not significantH1 The model is    See Answer
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