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Quaker Oats often, but not always, puts coupons within the package of a box of Quaker Oats for redemption on the next purchase. These coupons provide discounts not only on the product purchased, but also on other Quaker Oats products. Consider the metrics of targeting, temporary, special, and irregular promotions. Are the in-package coupons a good form of price promotion for Quaker Oats? Why? What would you want to know before determining if iin- package coupons are a good form of price promotion
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