Key Storage Inc. produces USB drives. Sales have been very erratic, with some months showing a profit and some months showing a loss. The companys contribution format income statement for the most recent month is given below:
Sales units $
Less: Variable expenses
Contribution margin
Less: Fixed expenses
Net operating loss $
Required:
Compute the companys CM ratio and its breakeven point in both units and dollars. Do not round intermediate calculations. Round your "Breakeven point in units" answer up to nearest whole number.
The sales manager feels that an $ increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $ increase in monthly sales. If the sales manager is right, what will be the effect on the companys monthly net operating income or loss? Use the incremental approach in preparing your answer.
Refer to the original data. The president is convinced that a reduction in the selling price, combined with an increase of $ in the monthly advertising budget, will double unit sales. Should the company make these changes?
multiple choice
Yes
No
Refer to the original data. The companys advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $ per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $Do not round intermediate calculations. Round your answer up to nearest whole number.
Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $ per month.
a Compute the new CM ratio and the new breakeven point in both units and dollars. Do not round intermediate calculations. Round your "Contribution margin ratio" answer to decimal places. Round your "Breakeven point" answers up to nearest whole number.
b Assume that the company expects to sell units next month. Prepare two contribution format income statements: one assuming that operations are not automated, and one assuming that they are. Do not round intermediate calculations. Round "Per Unit" and "Percentage" to decimal places.
c This part of the question is not part of your Connect assignment.
d What is the point of indifference between the two options? Do not round intermediate calculations. Round your answer up to nearest whole number.