Jonna Vella, Inc. is raising $250,000 in early stage money to fund development of their prototype....

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Jonna Vella, Inc. is raising $250,000 in early stage money tofund development of their prototype. The company is still in a veryearly stage, and doesn't feel ready to put a valuation onthemselves. So they are raising this round as a convertible debtround with the following parameters: the debt will convert toequity on the first priced round, at the valuation of the firm inthat priced round, plus a 20% bonus. The debt will earn 5% per yearuntil conversion. Suppose that the company raises $1 million in apriced round in one year, and that the round values the company at$10 million.

How much will the debt be worth (in dollars) at the time ofconversion?

What % ownership of the company will that represent, at the timeof conversion?

What % ownership of the company will the new investors want toown for their $1 million?

If the founders own 100,000 shares, how many shares will the newinvestors receive?

How many shares will the convertible debt holders receive atconversion?

Make a simple table to show the shares owned, and corresponding% ownership, by each of the three groups (founders, convertibledebt investors, equity investors) after conversion.

Suppose that the convertible debt investors try to negotiate alarger "bonus" of 25% to their investment (so they would receive anextra 25% share of the company instead of 20%). Who would benefitfrom this, and who would lose?

Suppose that the convertible debt investors negotiate avaluation "cap" of $5 million. This means that their debt wouldconvert as if the company were worth no more than $5 million,regardless of the valuation from the priced round. Who wins andloses with this valuation cap?

Explain each question

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4.3 Ratings (946 Votes)
Case 1 The debt will have a 20 bonus at the time of conversion Hence the value of the debt will be 12 times the original value Note that the 5 coupon earned on the debt will not be considered at this time of valuation since this is the fixed portion and settled in cash value of debt in beginning 250000 bonus multiple 12 value of debt in conversion 300000 25000012 The post money valuation of the company is 10Mn The ownership structure is as follows Group value of ownership ownership no of shares per share price 1st round funding investor 1000000 100 11494 8700 Convertible debt holder 300000 30 3448 8700 Promoter founder 8700000 870 100000 8700 Total    See Answer
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Jonna Vella, Inc. is raising $250,000 in early stage money tofund development of their prototype. The company is still in a veryearly stage, and doesn't feel ready to put a valuation onthemselves. So they are raising this round as a convertible debtround with the following parameters: the debt will convert toequity on the first priced round, at the valuation of the firm inthat priced round, plus a 20% bonus. The debt will earn 5% per yearuntil conversion. Suppose that the company raises $1 million in apriced round in one year, and that the round values the company at$10 million.How much will the debt be worth (in dollars) at the time ofconversion?What % ownership of the company will that represent, at the timeof conversion?What % ownership of the company will the new investors want toown for their $1 million?If the founders own 100,000 shares, how many shares will the newinvestors receive?How many shares will the convertible debt holders receive atconversion?Make a simple table to show the shares owned, and corresponding% ownership, by each of the three groups (founders, convertibledebt investors, equity investors) after conversion.Suppose that the convertible debt investors try to negotiate alarger "bonus" of 25% to their investment (so they would receive anextra 25% share of the company instead of 20%). Who would benefitfrom this, and who would lose?Suppose that the convertible debt investors negotiate avaluation "cap" of $5 million. This means that their debt wouldconvert as if the company were worth no more than $5 million,regardless of the valuation from the priced round. Who wins andloses with this valuation cap?Explain each question

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