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Johnson Men's Clothing revenues and cost data for 2020 are as follows: Revenues...

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Accounting

Johnson Men's Clothing revenues and cost data for 2020 are as follows:

Revenues $600,000.00

Cost of goods sold $300,000.00

Gross margin $300,000.00

Operating cost:

Salaries(Fixed) $170,000.00

Sales commission(10% of Sales) $ 60,000.00

Depreciation of equipment and fixtures $ 20,000.00

Store rent (54,500 per month) $ 54,000.00

Other operating Costs $ 45,000.00 $349,000.00

Operating income (loss) $(49,000.00)

Mr. Johnson, the owner of the store, is unhappy with the operating results. An analysis of other operating costs reveals that it includes $30,000 variable costs, which vary with sales volume, and $15,000 (fixed) costs.

a. Compute the contribution margin of Johnson Men's Clothing. Also compute the contribution margin percentage (Hint: Assume all Costs of Goods Sold are variable costs).

b. Mr. Johnson estimates that he can increase revenues by 55% by incurring additional advertising costs of $7,500. Calculate the impact of the additional advertising costs on operating income.

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