Jobs' announcement was an example of the intelligent use of trade shows and Apple's experience with...

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Jobs' announcement was an example of the intelligent use oftrade shows and Apple's experience with generating press coverageand buzz about new products through them. The iPhone could bedescribed as a combination of Appleâ€™s popular iPod music player anda smart phone designed to surf the Web. Its highly-touted featureis a 3.5-inch, touch-sensitive screen that consumers use to makecalls, navigate their music collection, and write messages on avirtual onscreen keyboard (Wingfield and Yuan, 2007). All of thesebenefits and features of the iPhone come for a price though; theinitial price of the 4GB model was $499 and the 8GB model cost$599. Aimed at the high-end, tech-savvy consumer, who is often abusiness user, the iPhone is marketed to a sizable, fast-growingmarket.
(a) Describe the THREE (3) levels of products for Applesmartphone (iPhone) design?
(b) List and explain FOUR (4) types of Consumer ProductsClassification. Classify the Apple smartphone (iPhone) belongs towhich category?

Marketing

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a Three levels of product for Apple smart phone design Level one Core product Level two Actual product Level three Augmented product CORE PRODUCT The core product is a level that is focused on the core benefit this attracts the customer to buy the product ACTUAL PRODUCT Level two is translating the list of core product benefits into a product that people will buy There may be competitor products offering the same benefits so the aim at this stage is to design a product that will persuade people to purchase your product This can involve deciding on the quality level product and service features styling See Answer

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