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is market research that involves "living the life of the customer to understand the consumer in terms of cultural trends, lifestyle factors, attitudes, and how social context influences product selection and usage. Crowdsourcing in-depth interviews Ethnography Customer profiling Shadowing What is Marketing contribution to the New Product Development Team? Technical expertise needed to translate designs into an actual product/service Feedback on design as well as how customers will actually use the product Ability to assess financial ability Deep customer insight that leads to product ideas. Technical expertise needed to translate concepts into product/service designs What is Finance's contribution to the New Product Development Team Technical expertise needed to translate designs into an actual product/service. Feedback on design as well as how customers will actually use the product Technical expertise needed to translate concepts Into product/service designs Ability to assess financial viability Deep customer insight that leads to product ideas 8 What are some advantages to concurrent engineering? Leverages different functional perspectives Managers feel free to challenge one anothers thinking Product and process maps include real performance data creating Visibility Speeds new products to market All of the above

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