In your own words, explain what you see as some of thecommon problems of...

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Accounting

In your own words, explain what you see as some of thecommon problems of preparing a marketing research report. Whyshould research reports contain executive summaries? What should becontained in an executive summary?

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Companies and other organizations use marketing research to manage the risks associated with offering new products and services Some problems make marketing research costly and produce results of questionable value for the organization 1Poor Survey Design Organizations use marketing research to find out what customers think and what they want The survey is a direct way of collecting quantitative or numerical information and qualitative or descriptive information When there are errors in the survey design marketing research problems can surface For See Answer

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In: AccountingIn your own words, explain what you see as some of thecommon problems of preparing...In your own words, explain what you see as some of thecommon problems of preparing a marketing research report. Whyshould research reports contain executive summaries? What should becontained in an executive summary?