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In your own words, explain integrated marketing communications and why it is important. Describe the four...

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General Management

In your own words, explain integrated marketing communicationsand why it is important. Describe the four promotional methods anorganization can use in its promotion mix.

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In short IMC is utilising all available resources of a company or methods by the company to marketpromote its products or services to increase sales and ultimately profit It is important because a company should work on a strategy rather than going here and there and ends in getting loss only A proper    See Answer
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