In your own words, define what is meant by "ethics in marketing" and why it is...

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General Management

In your own words, define what is meant by "ethics in marketing"and why it is an important subject to cover in this course.
Once you have chosen your topic(s), discuss relatedethical considerations. Your post should explore how themes such asenvironmental, social, and legal considerations get balanced withthe need to maximize a company's profit. For example, as amarketing executive part of your job would be to ensure that thecompany meets it sales and revenue goals. How do you balance thatobjective with environmental considerations? When is it "too much"or when is the push "too hard"? How are issues of consumerismaffected by the type of product or service that is beingmarketed?

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Ethics In marketing Ethics in marketing requires satisfying needs of customers and building a long term relationship with them However a marketing executive may face a problem of balancing the interest of consumers with his own interest To overcome this problem executive shall have the proper knowledge of ethical and unethical practices See Answer

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