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In your opinion, is Emerson wise to reposition itself by branding all of its divisions with...

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Operations Management

In your opinion, is Emerson wise to reposition itself bybranding all of its divisions with the Emerson name? Why would thisbe beneficial in selling to business markets? How might it be adisadvantage?

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Emerson choice of rebranding all the divisions with Emerson is a strategic choice where it wants the divisions to be identified with the brand name rather than the individual name What it does is gives the division the leverage of using Emersons brand equity    See Answer
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