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In your mind is AMEX still a premium card? Perceptions of different levels, such as the...

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Operations Management

In your mind is AMEX still a premium card? Perceptions ofdifferent levels, such as the standard green card, gold, orplatinum cards? Why do we think card companies offer thesedifferent levels and are they still relevant in today's social andeconomic culture? Why do you think these companies are starting toissue metal cards for their premium members? One last thought,aside from Chase, what strides have other card offers could be athreat to AMEX? And does this matter to the youngergenerations?

Answer & Explanation Solved by verified expert
3.5 Ratings (329 Votes)
In my view all American Express cards do not qualify or meet the standard of a premium card In fact the standard and gold card can not be considered as a premium card only the premium card can be considered as a premium card A premium card with a host of    See Answer
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