In this unit you will be completing the first two sections of a Strategic Marketing Plan....

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General Management

In this unit you will be completing the first two sections of aStrategic Marketing Plan. This plan is to be based on your NewShoes Simulation company. Marketing Plan Section I: SituationAnalysis (Internal and Environmental Analysis) The internalanalysis (company history) Market Description (competitor'sanalysis) Current Marketing Mix Description/Situation ( ExistingProduct, Price, Distribution, Promotion) The environmental analysis(SWOT- Strengths, Weaknesses, Opportunities, Threats) MarketingPlan Section II Objectives and issues: at least 2 objectives(specific and measurable) Marketing Strategy: Branding PositioningTarget Market (Market Segmentation)
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Section I Situation Analysis Marketing Plan for New Shoes Simulation company Category Strategy Environmental Analysis The following factors may impact either in a positive or negative way on the new company of ours PESTAL analysis Political Factors Government Stability due to the local unstable situations Change in import and export regulations due to the recent pandemic Economic Factors Recent downturn in the stock prices Social Factors Peoples buying behavior which has changed a lot in the recent years Technological Factors Lesser budget allocated to the RD can be a potential threat Legal Factors Weak laws in protecting the employees which might lead to employees dissatisfaction and higher attrition rate Company History The company is to be established See Answer

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