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In the year 2000, Dr. Bowersox and two junior authors wrote a paper titled “Ten Mega-Trends that...

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General Management

Inthe year 2000, Dr. Bowersox and two junior authors wrote a papertitled “Ten Mega-Trends that will Revolutionize Supply ChainLogistics.” One of the trends is forecast to endcast. What doesthis mean, and why is it important?

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In his paper Ten MegaTrends that will Revolutionize Supply Chain Logistics Dr Bowersox writes that one of the emerging trends in the market is forecast to endcast What this means is that businesses tend to focus too much on the forecast aspect of supply chain management process that they tend to    See Answer
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