In the West Lafayette area, Sprint and Verizon have had total dominance of the wireless...
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In the West Lafayette area, Sprint and Verizon have had total dominance of the wireless communications market. They have settled into a pattern where Verizon has four times the market share of Sprint. However, there is a new entrant, Boost Mobile, that has entered the market this year. Along with this entrant, there is a renewed adverting and promotional blitz by all the firms in the market. The resulting switching matrix is as follows: From 1) What is Boost Mobile's Market Share three years from the current period? Your firm has conducted some market research on the major soda manufacturers in the market: Coke, Pepsi, and Sprite. Based upon this market research, conducted via three independent pricing studies, you obtain the following information: 1) Who is the market leader? What is the clout and vulnerability measures of the market leader
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