In the story, Ramon Fernandez initially found it repugnant andunfair that the price of a flashlight at “Big Box†would increaseso dramatically after the earthquake; that is, until he metProfessor Ruth Lieber.  Apply the basic economic logic ofsupply and demand analysis to describe and explain the economicbenefits of allowing prices to rise, sometimes by a large amount,in the aftermath of a natural disaster, such as an earthquake,hurricane, or tornado.
