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In marketing, for consumer behavior, which adopter category do most people belong to? Does this differ...

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General Management

In marketing, for consumer behavior, which adopter category domost people belong to? Does this differ with different productcategories? Is age a factor in innovation behavior?

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3.8 Ratings (687 Votes)
In consumer behaviour while we select the adopter category we can see that the category that most people belong to can be considered as early majority type of adopters Most people dont fall into the category    See Answer
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