In developing packaging, must there be a trade-off between efficiency and effectiveness? If so, what factors should...

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General Management

Indeveloping packaging, must there be a trade-off between efficiencyand effectiveness? If so, what factors should you consider indetermining the final equation? Should marketers tolerate anybreakage in shipment? Why or why not?

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the objective of packaging is to protect the product till it reaches the customers to safeguard the product and at the same time to attract the customers towards the product so the firm which offer its product through    See Answer
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