In a rapidly changing world, nothing is changing as fast as retailing. Technology has almost made...

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General Management

In a rapidly changing world, nothing is changing as fast asretailing. Technology has almost made stores obsolete. Retailersmust understand the complete marketing framework and mix. The oldadage "plan your work and work your plan" applies to thedevelopment of marketing plans, especially in the pursuit ofcompany-wide understanding, excitement and collaboration. Themarketer's most challenging problem is not being more creative thancompetitors; rather, the most challenging problem is to get overthe internal hurdles within a company's culture and politics inorder to adopt a superior marketing plan. Describe the retailprocess. How can a marketer overcome internal hurdles that preventthe adoption of a superior marketing plan?

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Answer Retail involves the sale of goods from a single point malls markets department stores etc directly to the consumer in small quantities for his end use The retailers purchase goods in bulk quantities huge numbers to See Answer

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