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In a casual study of the effect of packaging color on excitement about a brand of lipstick, which is the dependent variable? The packaging color The market segment The stores carrying the product Excitement of the potential customers none of the above In the question above, which is the independent variable? The packaging color The market segment The stores carrying the product Excitement of the potential customers none of the above When retailers monitor consumer shopping behavior by using hidden camera to record which products they pick up first, this is an example of _________. survey research observation research experimental research cause-effect research none of the above A manager who wants to show cause-and-effect between two variables would be advised to use which basic method of research? Survey observation experiment none of the above A laboratory experiment would be better than a field experiment in helping a researcher eliminate ________. causality concomitant variation variables spurious associations none of the above Secondary data involve new focus groups, questionnaires, experiments or observation studies specifically developed to help answer the research questions currently being investigated. T F Secondary data sources include: the library internal company sources Both of the above none of the above

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