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In a brand recognition strategy, how can marketers tell if consumers are truly able to...

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Accounting

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In a brand recognition strategy, how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to? They ask consumers to compare the brand to a person, animal, or car. They ask consumers questions about details of the brand. They use decoys that consumers could not possibly have seen. They ask consumers what comes to mind when they think about the brand. They repeat the technique several times

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