In 2019, the annual size of the smartphone market is 23 million units. Apple budgeted...
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In 2019, the annual size of the smartphone market is 23 million units. Apple budgeted their market share for the entire year at 40%. At the end of the year, market share of Apple turned out to be 39% while the market grew from 23 million units to 24 million units.
What is the market size variance for the whole year of 2018 when cost/price information is given as follows:
|
| Budgeted |
| Actual |
| Price per unit | $400 |
| $450 |
| Cost per unit | $200 |
| $210 |
| Contribution margin per unit | 200 |
| 240 |
*Answer in millions of $
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