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imagine you are the newly appointed CEO of a semi-professional Soccer team located in the United States of America. Your Board of Directors has asked you for a 3 page executive summary of your master plan for Year 1. Using the background information on the organization from Page 2 of this document, write a one page summary for each of the parts shown below. Upon submission, your Board of Directors is expecting a clean and concise 3 page document outlining your Year 1 master plan for the organization. Each part should be 1 full page- single spaced and address the following questions:

Part 3- Provide your Year 1 projected income statement in dollar amounts. What revenue sources do you feel are most important to achieving maximum success in Year 1 and why? What items do you feel are most important to address immediately and which ones do you plan to monitor daily? What revenue source do you plan on improving the most and why? Highlight the percentage of increase or decrease of your Year 1 projected revenue compared to the historical average revenue and why that exists per your specific strategy. Highlight the increase or decrease of your Year 1 projected net income compared to the historical average net income and why that exists per your specific strategy.

Background Information of the Organization

The Phoenix Turtles

Location- Phoenix Arizona

Team Mascot- Turtles

Years in Existence- 15

Accounting Period for Year 1- January 1^st 2022 to December 31^st 2022

City Population- 1.63 Million

Surrounding Metro Area Population (including city population)- 4.95 Million

Stadium Capacity- 35,000

Leagues Hard Salary Cap for Coaches and Players- $9,000,000

Competitors Average Usage of Leagues Hard Salary Cap- 100%

Concession Pricing & Quality Satisfaction Rate- 52%

Stadium Owner- A local real estate company that also rents the stadium out for concerts, garden shows, etc.

Last 5 Years Historical Data Averages

Attendance Per Home Game	18,000
Number of Home Games Per Year	15
Individual Ticket Price for Home Games	$45
Price of a Hot Dog at Concession Stands	$5
Price of a Soft Drink at Concession Stands	$4

Last 5 Years Historical Revenue Data Averages (Shown as a Percentage of Overall Revenue)

Ticket Sales From Home Games	75%
Local Media Revenue	10%
Concession Sales	10%
Parking Revenue	4%
Sponsorship Revenue	1%

Last 5 Years Historical Expense Data Averages (Shown as a Percentage of Overall Revenue)

Salaries for Coaches and Players	45%
Stadium Rental Fees	20%
Payroll Tax & Benefits for All Employees	10%
Salaries for Administration	10%
Marketing & Advertising	7%
Insurance	3%

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