imagine you are a business consultant to ExxonMobiland you have been asked to analyze, advise,and createrecommendations on how the firm can ensure its future success init's current market.
prepare a minimum of 1050 word analysis of economic data andbusiness data to explain how the core economic principles impactthe sustainability of the firm and what actions the firm can taketo ensure success. address the following:
•identify the market structure of ExxonMobil operates in, analyzeits market share, and identify the firms local and globalcompetitors. Analyze the barriers to entry in this market toillustrate the potential for new competition and its impact onExxonMobil future in the market.
•identify and explain trends in current macroeconomic indicatorsfor last three years including:
1. current stage of business cycle
2. real gross domestic product
3. inflation as measured by the consumer price index
4. unemployment rate
5. federal funds rate
6. current rate for borrowing funds such as the so called primerate.
7. evaluate trend in demand over last three years and explain theirimpacts on industry and the firm.include quarterly (last twoquarters) and annual sales (last three years) figures for theproduct that ExxonMobil sells. create business strategies byanalyzing information and data related to the demand for supply ofExxonMobil products to support your recommendation for the firmsactions. include graphical representation of the data andinformation.
8. examine available current data and information such as pricingand the available of substitutes and explain how you can determinethe price of elasticity of demand for ExxonMobil products. assesshow the price of elasticity of demand impacts ExxonMobil pricingdecisions and revenue growth.
9. apply the concepts of variable and fixed costs to ExxonMobil forinforming its output decisions, for instance analyze how differentkinds costs,( labor, research and development, raw materials)affect the firms level of output.
10. based on the data gathered and analysis performed for thisreport write a conclusion in which you:
• create business strategies includingprice and non pricestrategies based on your market structure to ensure the marketshare and potential market expansions and explore globalopportunities for your business in dynamic business environment andprovide reccomendations.
•develop a recommendation for how ExxonMobil can manage its futureby synthesizing the macroeconomic and microeconomic datapresented.
•propose how the firms position within the market and among itscompetitors will allow it to take your recommended action.
•reccomend strategies for ExxonMobil to sustain its success goingforward by evaluating the findings from demand trends,priceelasticity,current stage of business cycle, and governmentpolicies.
cited three peer reviewed references and a minimum oftwo government economic data sources/references
