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Imagine that you are working as an intern at an advertising agency and the agency just...

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General Management

Imagine that you are working as an intern at an advertisingagency and the agency just won a new account, a bottled team namedLeafs Alive. The sale of bottled tea is surging, with the industryreaching $10.5 billion in sales in 2014.

1. What consumer trends seem to be driving this productdevelopment?

2. Develop a demographic profile of consumers you think are mostlikely to purchase this product.

Answer & Explanation Solved by verified expert
4.1 Ratings (760 Votes)
1 Leafs Alive is a bottled Tea Consumer are increasingly risen since last few years for such packaged and bottled tea products As more and more people are working on fitness and green tea ginger tea etc are gaining much attention It is    See Answer
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