imagine i have a company, the company make coffee .have to make marketing plan ...

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Accounting

imagine i have a company, the company make coffee .have to make marketing plan

Marketing Funds Allocation question - Allot funds for your Integrated Marketing Communications (IMC) efforts. Describe in detail how these funds will be used by giving specifics of costs for ads including the time frame.

For example, 10x12 newspaper ad in three major papers every Sunday for six weeks. Cost: $532 per ad for a total of $3192 plus set- up costs of $250 = $3442. Hint: you may use a table format in addition to descriptive sentencesthe information must be easy to read and fully descriptive. Be sure to include a reference to the appendix for your ad sample.

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