I'm completing a Competitive Environment Report and my focus is What are the Competitive Dynamics of the...

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I'm completing a Competitive Environment Report and my focusis
What are the Competitive Dynamics of the Beauty Industry -Describe any first movers. What are the tactical, strategic,offensive and defensive actions or maneuvers that are going onwithin the industry. Who is the Best of Breed? Who is very weak inthe industry.

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BEAUTY INDUSTRY COMPETITIVE ENVIRONMENT REPORT INPUTS Beauty care industry can be broadly called as personal and cosmetics care industry and is one of the most fastest growing industries in the world This analysis is based on the Indian scenario where climatic shift has played a major role to enhance competition among existing brands and the upcoming of few newer brands It has subsequently increased the shelf space in retail stores and parlorboutiques with both products within the country and from other parts of the world The primary classification of the beauty products are as follows Body care Hair care face care hand care and coloring cosmetics Most of the foreign brands that came had an international presence and brand name whereas Indian brands existed because of their heavy advertisements During the recent economic sluggishness from 2015 onwards lot of existing Indian brands came out with similar brands as an alternative to international brands with priority given to skin care The current media boom had resulted in a positive drive even in the rural markets of India to persons below the age of 30 In short we can say that rural lifestyle is getting mapped to the urban lifestyle as well The modern retail channels have facilitated this too A competitive dynamic usually exist in an immature market unlike matured market For example a country like Singapore will have enough international brands in this segment because the purchasing power is almost same since the price are positioned to cater both higher and lower class To tide over in such a market the important thing is the introduction of the product and some tactical actions associated with it to increase the reach before the competition catches up A market See Answer

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