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If you were the director of marketing for your company and the public relations manager answer to...

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General Management

Ifyou were the director of marketing for your company and the publicrelations manager answer to you, what kind of an evaluation systemwould you use to evaluate whether the PR manager is doing a goodjob or not? In other words, what kind of benchmarks would you useto evaluate the effectiveness of the public relations manager inhis or her job?

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Being the director of the marketing for your company the benchmarks I would like to use to evaluate if the PR manager is able to perform hisher job as per the standards and objectives are 1 The communication effectivity The first important consideration that    See Answer
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