If structural change within an industry happens to be very rapid, then Porter’s five forces model...

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General Management

If structural change within an industry happens to be veryrapid, then Porter’s five forces model of competition has limitedpredictability. How can fast-pace industry firms - such astechnology-driven or e-commerce firms - predict theircompetition?

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In my opinion the structural change in the rapidly changing industry depends mainly on the development of new technologies The world is going digital and there are latest technologies in the market such as Artifical Intelligence Machine Learning Data    See Answer
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