Identify the type of report State its purpose analytical orinformati...

â€¢ Identify the type of report â€¢ State its purpose: analytical or informational; â€¢ Indicate what...

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Operations Management

â€¢ Identify the type of report â€¢ State its purpose: analytical orinformational; â€¢ Indicate what information the audience would needand what type of research would be needed: primary or secondary; â€¢Choose the appropriate medium: Memo, Letter, Email, Formal report,White Paper, For each response,
don't forget to explain why you answered as you did.
Analyze to understand purpose and report type:
For each of the following questions, identify the type of reportyou would write. Is primarily informational or analytical?
a. Has our new marketing plan met our sales objetives?
b. Why are so many of our widgets being returned asdefective?
c. Are we on track with our project?
d. Can our clients, Roseâ€™s Bakery, afford to open a new storenext year?
e. Who is responsible for the property damage in our clientâ€™sbuilding? The construction crews? The painters? The tenants? Themaintenance staffs?
f. What new sales leads did you develop at the trade show?

Answer & Explanation Solved by verified expert

4.2 Ratings (768 Votes)

a The purpose of marketing plan is to find out the demand and requirement of customers their taste and preference It is informational report because in order to plan for marketing it is necessary for the marketing team to conduct research in the market and to collect the required data from the potential customers An effective marketing research and marketing plan will help to maximize the sales The type of data to be collected from the customer is primary data through a structured Questionnaire Formal report is the appropriate medium where the marketing manager has to prepare See Answer

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