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Identify for each company which would be expected to have a higher contribution margin, and...

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Accounting

Identify for each company which would be expected to have a higher contribution margin, and discuss each selection: A) Amazon.com versus Macy's; B) Safeway versus Ford Motor Company; C) PepsiCo versus Wal-Mart; D) Delta Airlines versus Burger King. Is it possible for an established organization to change their contribution margin? What is the impact of below average break-even sales over an extended period of time?

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