Identify an existing start-up business/ new venture and assesstheir product/ service and pricing strategies. Product/ ServiceStrategy: The uniqueness of Product/ Services What value theproduct offer to consumers? Assess the appropriateness of theproduct to the chosen target market.
Product/ Service Strategy: The uniqueness of Product/ ServicesWhat value the product offer to consumers? Assess theappropriateness of the product to the chosen target market PricingStrategy Identify the pricing strategy and assess theappropriateness of the strategy to the chosen target market.
