Identify an ethical challenge for each element (a-d) of Dr Luxadvertising plan. Which General Principles and Ethical CodeStandards best help understand why these elements may createethical problems? Explain why.
Case 5. Web-Based Advertising. Dr. Lux, an applied developmentalpsycholgoist, has created his own community consulation and programevaluation business. He specializes in helping communities andservice organizations set up day car programs for children aged 1to 3 years. He wants to advertise his services on the Internet andis beginning to develop the following plan:
A) To gain maximum exposure on search engines like Google, hewill name the website \"SuccessfulDayCarePrograms.org\"
B) As a service to potential community clients, he will putlinks on his website to other online information about infantmental health and social and legal services available in differentcommunities where he might fins clients.
C) He is currently under contract with a city agency. He helpedthe agency design a day care origram for children of employees andis now in the process of evaluating its first year ofimplementation. He would like to ask a few parents whose childrengo to the day care program to endorse his new consulation service.He would use a picture of the parent and place the endorsement inquotes under the picture.
D) The website will include a question-and-answer blog.Individuals can post qestions to the blog about their preschoolchild's development (e.G., toilet training, language development,social development, etc), and he will post answers.
