Identify 20 or more of Wells Fargo's most relevant stakeholders, making sure you identify some from...

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General Management

Identify 20 or more of Wells Fargo's most relevantstakeholders, making sure you identify some from each ofthe five basic stakeholder groups. Be as specific as possible whenyou describe the stakeholders; specific names, companies, agencies,and titles are best. Remember, you can’t begin to addressstakeholder needs until you clearly understand who they are and howthey may be affected.

Then identify your stakeholders’ stakes.Clearly state what each stakeholder group stands to gain or lose byyour company’s decisions. This is easier if you “put yourself intheir shoes” and consider their viewpoints, not just what yourcompany stands to gain or lose.

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