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Company Profile

Adidas is a German multinational corporation that was found in1948c by Adolf Dassler. He became famous for designing clothing andaccessories that was specific to sporting and athletes. Footwear,bags, watches, and eyewear were also manufactured by Adidas intheir early stages.  Adolf settled on naming his businessAdidas since it is a combination of "Adi an Das" which is known tobe the initials of Adolf’s name. For over 94 years Adidas has beenthe biggest sportswear manufacturer in Germany and Europe.

Vision, Mission and Values

According to Adidas vision, the company is focusing on creatingnew innovations in sports while holding the highest corporatestandards possible. They have three basic sources of strategiesaccording to their vision statement, to help athletes of all skilllevel reach peak performance, remain consumer focused, and continueto be socially and environmentally responsible. They areconsistently improving the approach towards creating innovation intheir specific industry and maintaining benefits simultaneously.Adidas's are constantly striving to become and remain the globalleader in sporting goods. The company is directly focusing onproviding high quality products to customers by committing tostrengthening their brand quality as well as their position againstcompetitors. Adidas consumer focused attitude allow them tocontinuously understand the design of the products according to thechanging trends as well as customer preference. By looking at thecustomer's demand, the company is able to satisfy their needs.Increasing the overall level of profit gained from the specificendeavor.

By focusing on this specific outline and implementing theirstrong strategies globally, the company is generating betterrevenues and improving their position financially.

Key Products

Adidas sells sports apparel and have a major influence over theshoe industry. They are very well known for creating qualitativeproducts while the availability of market opportunities are alsoincrementing. This type of approach provides adequate understandingof the market situation forcAdidas as well as improving itsfunctionalities in their operating markets. Due to unavailabilityof innovative design as well as less effective implementation inchanging trends in their operation structure, this reduces theiroverall availability to influence the customer, but the productline is offered in a very fast way, as they deal with clothing aswell as other sports apparel.

Identifiable Customer Segments

Adidas produces a wide range of products which are mostlytargeted by middle and high class customers. This enables Adidas tomaintain a better quality of standard in operation andmanufacturing. Adidas has also started focusing on developingmarkets where their availability of business operations isextremely large. Adidas also focuses on influencing the basecustomers by acretaining them since the brand can offer all oftheir sporting needs. This also provides extensive availability ofopportunities to Adidas, operating in the sports industry directlyaligns with the standards of the marketing opportunity as well asin a certain region.

Competitor

The prime competitor that Adidas is faced with day in and dayout is Nike. Nike has extremely wide operating the systems andcontinues to influence different cultures around the world, indeveloping as well as developed countries. This is the only largecompetitor which is capable of conquering or affecting the overallsales generated by Adidas in their respective markets. Othercompetitors who specialize in the sports based industryare,  Under Armor, Puma, and Reebok. which are allinfluencing the overall marketing capabilities of Adidas.

Success to Date

Adidas has been very successful in influencing the consumer astheir consistent approach of learning from the changing markettrends. As well as listening to the customer voice has provide themcompetitive advantage over other companies. They are the biggestretailing company with sportswear and sports apparel in Europe.That directly provides an idea of the level of influence by usingcorrect strategies and technologies to influence the customers. Aswell as to meet the buying demands. Adidas is entering developingcountries with totally new reform of low cost products. This typeof availability would provide an extensive edge to Adidas over itscompetitors by becoming the first company to implement search aspecific strategy in international operations by a very hugeinvestment. Investing in developing countries would also enableAdidas to maintain and create a Monopoly in the specific marketsegment.

Hot Current Issues (maybe a hot product, excellingcompetitor, very bad corporate news or some such per yourdiscretion),  etc. or anything else that you believe isimportant

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