I just need to understand Question 1 and 2. I just wanted to make sure I...

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Finance

I just need to understand Question 1 and 2. I just wanted tomake sure I did the revenue management right.

Freedom Airlines recently started operations in the Southwest.The airline owns two airplanes, one based in Phoenix and the otherin Denver. Each airplane has a coach section with 140 seatsavailable. Each afternoon, the Phoenix based airplane flies to SanFrancisco with stopovers in Las Vegas and in San Diego. TheDenver-based airplane also flies to San Francisco with stopovers inLas Vegas and in San Diego. Each airplane returns to its home-basewith no stopovers.

Freedom Airlines uses two coach-fare classes: A discount fare(A) and a full fare (B). Discount fares are available with a 21-dayadvance purchase. Full fares applied at any time, up to the time ofthe flight.

Below is the daily fare and demand data for 16 selected FreedomAirline itineraries. Itineraries 1 through 6 apply to the Phoenixbased airplane (leg 1); itineraries 7 through 12 apply to theDenver based airplane (leg 2); itineraries 13 and 14 apply to thePhoenix based airplane (leg 3); itineraries 15 and 16 apply to theDenver based airplane (leg 4):

1

Phoenix

Las Vegas

A

$ 180.00

50

2

Phoenix

San Diego

A

$ 270.00

40

3

Phoenix

San Francisco

A

$ 230.00

35

4

Phoenix

Las Vegas

B

$ 380.00

15

5

Phoenix

San Diego

B

$ 460.00

10

6

Phoenix

San Francisco

B

$ 560.00

15

7

Denver

Las Vegas

A

$ 200.00

50

8

Denver

San Diego

A

$ 250.00

45

9

Denver

San Francisco

A

$ 350.00

40

10

Denver

Las Vegas

B

$ 385.00

15

11

Denver

San Diego

B

$ 445.00

10

12

Denver

San Francisco

B

$ 580.00

10

13

San Francisco

Phoenix

A

$ 250.00

70

14

San Francisco

Phoenix

B

$ 600.00

10

15

San Francisco

Denver

A

$ 325.00

50

16

San Francisco

Denver

B

$ 585.00

10

  1. Develop a revenue management (maximizing) model based on theinformation given in the scenario.
  2. How many seats should be allocated toeach of the 16 itineraries to maximizerevenue?

Answer & Explanation Solved by verified expert
3.6 Ratings (645 Votes)
Revenue Model based on the information provided Rate per seat Demand Revenue 1 Phoenix Las Vegas A 180 50 9000 2 Phoenix San Diego A 270 40 10800 3 Phoenix San Francisco A 230 35 8050 4 Phoenix Las Vegas B 380 15 5700 5 Phoenix San Diego B 460 10 4600 6 Phoenix San Francisco B 560 15    See Answer
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Transcribed Image Text

I just need to understand Question 1 and 2. I just wanted tomake sure I did the revenue management right.Freedom Airlines recently started operations in the Southwest.The airline owns two airplanes, one based in Phoenix and the otherin Denver. Each airplane has a coach section with 140 seatsavailable. Each afternoon, the Phoenix based airplane flies to SanFrancisco with stopovers in Las Vegas and in San Diego. TheDenver-based airplane also flies to San Francisco with stopovers inLas Vegas and in San Diego. Each airplane returns to its home-basewith no stopovers.Freedom Airlines uses two coach-fare classes: A discount fare(A) and a full fare (B). Discount fares are available with a 21-dayadvance purchase. Full fares applied at any time, up to the time ofthe flight.Below is the daily fare and demand data for 16 selected FreedomAirline itineraries. Itineraries 1 through 6 apply to the Phoenixbased airplane (leg 1); itineraries 7 through 12 apply to theDenver based airplane (leg 2); itineraries 13 and 14 apply to thePhoenix based airplane (leg 3); itineraries 15 and 16 apply to theDenver based airplane (leg 4):1PhoenixLas VegasA$ 180.00502PhoenixSan DiegoA$ 270.00403PhoenixSan FranciscoA$ 230.00354PhoenixLas VegasB$ 380.00155PhoenixSan DiegoB$ 460.00106PhoenixSan FranciscoB$ 560.00157DenverLas VegasA$ 200.00508DenverSan DiegoA$ 250.00459DenverSan FranciscoA$ 350.004010DenverLas VegasB$ 385.001511DenverSan DiegoB$ 445.001012DenverSan FranciscoB$ 580.001013San FranciscoPhoenixA$ 250.007014San FranciscoPhoenixB$ 600.001015San FranciscoDenverA$ 325.005016San FranciscoDenverB$ 585.0010Develop a revenue management (maximizing) model based on theinformation given in the scenario.How many seats should be allocated toeach of the 16 itineraries to maximizerevenue?

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