I have this SMART Criteria
BestBuy's objectives including: Increased search engine trafficby 20% by concentrating on re-optimizing existing content andmaking an effort to increase digital web presencein 4 months
• Specific: To raise search engine traffic by20%
• Measurable: Re-optimize the top 5 online service segments toimprove domain popularity and to raise online viewers.
• Achievable: create a metric to calculate the amount ofconnection clicks from various search engines.
• Relevant: Search engine traffic is the most important sourceof traffic for our company.
• Time-based: Achieve this in the next four months and calculateour success through sales and results.
Which operational function(s) is the most important one toobtain that objective?