I have a team project for strategic management ,where we have to develop an intregated brand...

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Operations Management

I have a team project for strategic management ,where we have todevelop an intregated brand promotion campaing for a new productthat will build the brand equity of the chosen familiy brand. Ourbrand is \"Crayola\" , we have decided that oir product will be somesneakers for kids and they can color this with special markers. Wehave very clear our point, our target market Kids from 6-14 yearsolds, and most importants their parents since they pay for it. Wehave figure out our main competition and our objectives with thisproduct.
But I sitll have doubts about this two points, please help:(I will appreciate if you give me anwers or opinionsserious)
Support Statements/ReasonsWhy
What supporting facts do we have to make this effective? Theseare reasons the Key Promise is true. Itâ€™s important that youraudience buys into the key promise, or your efforts are not likelyto be effective
Openings
When or where are the â€teachable momentsâ€? When is youraudience in a mindset that would make them more open to yourmessage? ie: is it seasonal- summer, fall? Back to school?Holiday?

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4.1 Ratings (711 Votes)

Personally speaking the idea about Crayola is a great idea for the team project for strategic management Based on the fact that the target market are kids whose age range from 614 years and most importantly their parents as See Answer

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