I. Choose 1 of 3 topics: undergraduate athlete (any sport),sports-inspired clothing line or a sports management company. II.Develop a detailed strategic sales plan that will: sign the athleteto a professional team, sign a contract for a nationwide chain tocarry the clothing line, or sign an athlete or sports organizationto a management company. The sales plan must include: 1. backgroundof person, product or management company 2. long- and short-termgoal of closing the deal 3. possible objections and response fromthe potential client(s) 4. methods to use to close the deal 5. asample sales letter/email 6. call script(s)
Identified a target consumer market for a product/service.Detailed the characteristics and buying tendencies of this segmentand any subcultures Identified a target consumer market for a product/service.Detailed the characteristics and buying tendencies of this segmentand any subcultures | | |
Explained the internal and external influences to the targetmarket's decision process | | |
Design a marketing strategy to promote/introduce theproduct/service, increase sells and sustain brand loyalty. | | |
Prepared a S.W.O.T. analysis | | |
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