I am currently learning about internal influences in my marketing class. The statement was made that "Consumers...

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I am currently learning about internal influences inmy marketing class.
The statement was made that "Consumers are often verypassionate about their attitudes and perceptions".
The questions are:
I) Think about brand loyalty and think of some attitudes thatconsumers hold and look beyond trying to assign rationality toattitudes.
2) What are some of the reasons a persons attitude towards aparticular brand does not necessarily mean it is rational atall?

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1 Consumer attitudes are the study of individuals groups or organizations and all activities related to the purchase use and disposal of goods and services and how customer attitudes behaviors and preferences influence purchasing behavior Consumer attitudes emerged in the 1940s and 1950s as a separate marketing segment but became interdisciplinary social sciences that incorporated elements of psychology social sciences social sciences anthropology caste science marketing and economics in particular Consumer attitude surveys look at individuals such See Answer

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