Hyperion? Inc., currently sells its latest? high-speed colour?printer, the Hyper? 500, for $ 362. Its cost of goods sold for theHyper 500 is $ 207 per? unit, and this? year's sales? (at thecurrent price of $ 362?) are expected to be 25 comma 000 units.Hyperion plans to lower the price of the Hyper 500 to $ 310 oneyear from now.
a. Suppose Hyperion considers dropping the price to $ 310?immediately, (rather than waiting one? year). By doing so itexpects to increase this? year's sales by 22 % to 30,500 units.What would be the incremental impact on this? year's EBIT of such aprice? drop?
b. Suppose that for each printer? sold, Hyperion expectsadditional sales of $ 69 per year on ink cartridges for the?three-year life of the? printer, and Hyperion has a gross profitmargin of 77 % on ink cartridges. What is the incremental impact onEBIT for the next three years of dropping the price immediately?(rather than waiting one? year)?
. Suppose Hyperion considers dropping the price to $310?immediately, (rather than waiting one? year). By doing so itexpects to increase this? year's sales by 22% to 30,500 units. Whatwould be the incremental impact on this? year's EBIT of such aprice? drop?
The change in EBIT will be ?$____ ?(Round to the nearest?dollar.)
b. Suppose that for each printer? sold, Hyperion expectsadditional sales of $69 per year on ink cartridges for the?three-year life of the? printer, and Hyperion has a gross profitmargin of 77% on ink cartridges. What is the incremental impact onEBIT for the next three years of dropping the price immediately?(rather than waiting one? year)?
The change in EBIT from ink cartridge sales will be $___.?(Round to the nearest?dollar.)
The incremental change in EBIT for the first year is?$___.?(Round to the nearest?dollar.)
The incremental change in EBIT for the second year is$__.?(Round to the nearest?dollar.)
The incremental change in EBIT for the third year is$___.?(Round to the nearest?dollar.)