Hurte-Paroxysm Products, Inc. (B). Hurte-Paroxysm Products, Inc. (HP) of the United States, exports computer printers...
60.1K
Verified Solution
Question
Finance
Hurte-Paroxysm Products, Inc. (B). Hurte-Paroxysm Products, Inc. (HP) of the United States, exports computer printers to Brazil, whose currency, the reais (BRL) has been trading at BRL3.00/USD1.00. Exports to Brazil are currently 70,000 printers per year at the reais-equivalent of $230 each. A rumor exists that the reais will be devalued against the dollar to BRL3.60 within two weeks by the Brazilian government. Should the devaluation take place, the reais is expected to remain unchanged for another decade. Accepting this forecast as given, HP faces a pricing decision that must be made before any actual devaluation: HP may either (1) maintain the same reais price and, in effect, sell for fewer dollars, in which case Brazilian volume will not change, or (2) maintain the same dollar price, raise the reais price in Brazil to compensate for the devaluation, and experience a 20% drop in volume. Direct costs in the United States are 60% of the U.S. sales price. HP also believes that if it maintains the same price in Brazilian reais as a permanent policy, volume will increase at 11% per annum through year six, costs will not change. At the end of six years, HP's patent expires and it will no longer export to Brazil. After the reais is devalued to BRL3.60=USD1.00, no further devaluation is expected. If HP raises the price in reais so as to maintain its dollar price, volume will increase at only 2% per annum through year six, starting from the lower initial base of 56,000 units. Again, dollar costs will not change, and at the end of six years, HP will stop exporting to Brazil. HP's weighted average cost of capital is 10%. Given these considerations, what do you recommend for HP's pricing policy? Justify your recommendation. If HP maintains the same reais price and in effect sells for fewer dollars, the annual sales price per unit is equal to ($230BRL3.00/$)+BRL3.60/$=$192. The direct cost per unit is 60% of the sales, or $2300.60=$138. Calculate the gross profits for years 1 through 6 in the following table: (Round to the nearest dollar.)


Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
- Unlimited Question Access with detailed Answers
- Zin AI - 3 Million Words
- 10 Dall-E 3 Images
- 20 Plot Generations
- Conversation with Dialogue Memory
- No Ads, Ever!
- Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Other questions asked by students
StudyZin's Question Purchase
1 Answer
$0.99
(Save $1 )
One time Pay
- No Ads
- Answer to 1 Question
- Get free Zin AI - 50 Thousand Words per Month
Best
Unlimited
$4.99*
(Save $5 )
Billed Monthly
- No Ads
- Answers to Unlimited Questions
- Get free Zin AI - 3 Million Words per Month
*First month only
Free
$0
- Get this answer for free!
- Sign up now to unlock the answer instantly
You can see the logs in the Dashboard.