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How has Southwest built its resources to meets its generic strategy, competitive forces and add value...

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General Management

How has Southwest built its resources to meets its genericstrategy, competitive forces and add value to itscustomers?  (Hint: Resource Based Model)

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4.3 Ratings (534 Votes)
Southwest Airline had quiet a good self sufficiency in the following three categories of tangible resources Human Resource Financial Resource and Physical resource The company has a great pool of skilled Human resource which would enable it to achieve high ratings of customer satisfactions Their Financial resources were well established after a prolonged years of profitability and thus providing them with greater investment capabilities Lastly Southwest Airlines had also    See Answer
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