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How does Under Armour’s competitive strength compare against that of Nike and The adidas Group? Do...

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General Management

How does Under Armour’s competitive strength compare againstthat of Nike and The adidas Group? Do a weighted competitivestrength assessment using the methodology presented in Table 4.4 inChapter 4 to support your answer. Based on your assessment andcalculations, does Under Armour have a net competitive advantage ordisadvantage in competing against Nike and The Adidas Group?

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Under armour is considered as one of the best companies in sports apparel industry Their advance technology in developing fabric development and their moisture wicking fabric is there any competitive advantage in the market But main problem is with the cost which is relatively high as well as under armour is limited to specific markets rather than expanding it to a global scale All of the three companies invest huge    See Answer
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