How does the Dollar Shave Club advertisement aid in problem recognition? What psychological factors is Dollar Shave...

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How does the Dollar Shave Club advertisement aid inproblem recognition?
What psychological factors is Dollar Shave Club likelyusing to persuade consumers to try its subscriptionservice?
What level of involvement are consumers likely to havewith the types of products Dollar Shave sells? How does DollarShave turn this into an opportunity?

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Answer According to Foundations of Marketing Problem recognition occurs when a buyer becomes aware of a difference between a desired state and an actual condition People may desire a new razor but cannot afford a high end one or they may already have a razor but dont recognize the need for a new one Mike the founder of dollarshaveclubcom addresses that for a 1 a month they send quality razors right to your door He describes the attributes of their razors and says it is just as good quality as the high end razors but for only a fraction of the price People may not recognize a See Answer

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