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How does Henkel, the German consumer and commercial products company, generate & screen new product ideas?...

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General Management

How does Henkel, the German consumer and commercial productscompany, generate & screen new product ideas? What is youropinion of that screening method? Discuss the case of Enron &speed of new venture development as discussed in one of theassigned readings for this week. In hindsight, what did you learnfrom that case?

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Answer Henkel the German consumer and commercial products company generate screen new product ideas as per their process of idea generation and idea screening in the Henkel organization Henkel Idea Generation Process Henkel do not develop new products but they are able to launch new brands and products of the company that owns in the Portugal country Thus the Henkel Company explores the launching of new products and brands in the    See Answer
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