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How does advertising impact market structure? Does it create more competition or impede competition among companies participating...

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General Management

How does advertising impact market structure? Does it createmore competition or impede competition among companiesparticipating in the market? Explain and argue for both sides ofthe arguments and give examples for your arguments. Do we need anyrules and regulations for manner in which advertising is taken upby companies in our economy and explain why?

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Advertising impacts market structures in both ways On one hand it creates competition in the market When one firm in the market resort to advertising the the other firm in order to protect its customers also resorts to heavy advertising Thus it creates a competitive spirit in which a every customer is important New technique unique ideas and    See Answer
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